Dan Sperber
The epidemiology of beliefs
IN:  The social psychological study of widespread beliefs.;
Edited by Colin Fraser and   George Gaskell, Eds. 
New York, NY: Oxford University Press, 1990. 25-44.

Abstract

The chapter brings together two sets of speculations: anthropological speculations on cultural representations, and psychological speculations on the cognitive organization of beliefs, and to put forward, as a result, fragments of a possible answer to the question "how do beliefs become cultural".
 
 

Debate
Evolution
CogSci

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